DamnGeeky: People who lead a hectic and active lifestyle crave for gadgets that are complimentary to their daily routine. For example, blokes who love gyming and sports activity want a small little MP3 player that can hook onto their ears without falling. Keeping this in mind VOX One Audio Labs has designed a light-weight, comfortable, compact and feature rich MP3 player dubbed as ITreq MP3 Player that can be mounted directly into the ear using the headphone vacuum type earplugs.
TNW- What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed inside a bottle of water.
THAT is a truly good marketing idea. THAT is what creative and different looks like.
It makes sense though, it didn't cross over into gimmicky.
I agree. I remember having 2 sony MP3 players back in 04 to 08 and I loved them. The sound was amazing and never had issues with the software or device like I did with other makes.
Its a shame the MP3 market is on the way down but its niche markets like this where products can stand and a great idea by Sony.
Definitely an awesome aspects to their products. I can't tell you the number of times I've watched people freak out as I put my phone in my pocket and jump in the pool.
Cool. as of now I have been using an old FM radio in a Zip-Lock bag in the shower :)
Gizmodo: It's hard to listen to music while you're swimming because even waterproof earbuds that actually stay on try to conduct sound through air to reach your eardrums, and there's not a lot of air underwater. The FINIS Neptune works on this issue by sending sound waves straight into your face. Total bombardment. In a good way.
The Telegraph-They were at the forefront of the digital revolution when they launched over a decade ago, but UK sales of iPods and other MP3 players slumped by more than fifth in 2012 as consumers turned to smartphones as their gadget of choice.
Makes sense. I no longer own a digital camera, MP3 player or sat nav as my phone covers all those bases quite comfortably.
