Engadget - It's not like Toshiba is new to laptops -- it's been making them for decades -- but for whatever reason, US consumers don't seem to trust the company with top-shelf products. Four-hundred-dollar machines, maybe, but a designer laptop? An Ultrabook, no less? Toshiba has an image problem, to be sure, and the executives in Tokyo know it. The answer, they hope, is to start fresh with a clean slate. The company recently announced a new family of premium devices, called Kira, with the 13-inch Kirabook being the inaugural product.
Toshiba's Kira series of Ultrabooks (sometimes called the Kirabook, to our bemusement) have demonstrated since their first 2013 model, that they can do ultra-slim, smart-looking powerful laptops well enough. Yet they've rarely stood out.
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Maximum PC: Toshiba today announced that its premium Kirabook 13 i7S1 Touch Ultrabook is now rocking a 5th Generation Intel Core i7-5500U processor based on the Santa Clara chip maker's Broadwell architecture. The new part is a dual-core chip with four threads with a base frequency of 2.4GHz and turbo frequency of 3GHz. It also sports 4MB of cache, Intel HD Graphics 5500, and a 15W TDP.
TheVerge - Typically when I meet with a manufacturer to talk about new products, they're coy about mentioning their competitors. They refer to "our competition," or "other players," or "similar devices." Every company wants me to believe it's the only company on the planet, that any others aren't even worth the lip service.
