Engadget - It's not like Toshiba is new to laptops -- it's been making them for decades -- but for whatever reason, US consumers don't seem to trust the company with top-shelf products. Four-hundred-dollar machines, maybe, but a designer laptop? An Ultrabook, no less? Toshiba has an image problem, to be sure, and the executives in Tokyo know it. The answer, they hope, is to start fresh with a clean slate. The company recently announced a new family of premium devices, called Kira, with the 13-inch Kirabook being the inaugural product.