Google continues to push ad-based shopping results, launches Product Listing Ads on smartphones

The Next Web - Continuing its push for ad-based shopping results, Google has announced the launch of Product Listing Ads on smartphones.

This news follows existing support for tablets and desktops, and comes after a major, but strangely quiet transition: Last year, Google’s Product Search tool became Google Shopping, a paid-only listing which replaced the company’s organic shopping search results. As Google Shopping continues to roll out across the globe, it has already left a negative impact on startups like Etsy, causing it to fork out $250k on ads to avoid losing traffic for merchants.

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