That's the thing that keeps people going back to Apple products. It just "Works." People can hate all day about their business practices or whatever the case, people cant deny that their interface is simple, easy to use, and works a majority of the time. Though sometimes my iPad may have a couple hiccups here and there, I've never had any issues with it.

Heck, the iPhone is so easy to use, my parents both have a 4S. Keeping in mind they don't even know how to use a computer.

Although I'm an Android guy myself, its easy to see why some folks prefer the Apple stuff.

Apple will up its ante but unfortunately it will also up its price.

I a cert Apple distributor and one agreement they mske you sign before you can starting selling Apple products is that you can not lower the Apple product price - if an iphone cost $600 on launch day you still need to sell that phone for $600 a year after...smart move by Apple becuase this way they can ensure that there product always remain expensive, MS is wants to adapt this with the Windows RT.

I got an iTouch in 2009. Since then, I spent a ton of money on iOS apps. Since then I got a iPhone and recently an iPad. Going to something anything other then Apple at this point would just be silly.