New Old Spice Ad Is Viral Marketing At It's Best

Geeks Have Landed: Yesterday Old Spice revealed their latest advert in a partnership with Vimeo. The advert is as bonkers as you can imagine, with the entire 1.16 video consisting of Crews playing instruments by flexing different areas of his body whilst shouting ‘MUSCLES! MUSCLES’. But the advert becomes even more unique when it invites you to take control of Crews’ body to create, record and share your own musical creations.

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