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Twitter strikes deal with MediaTek to embed app on millions of feature phones worldwide

Thenextweb: Already enjoying more than 140 million users on its service, Twitter has today announced a partnership with chip maker MediaTek which will see its service embedded on millions of “smart feature phone” devices all over the world.

As part of the deal, MediaTek will preload the Twitter feature phone application in its MRE middleware, providing a reference design for mobile handsets. Vendors can then add Twitter services on their devices with little or no memory impact or requirement for powerful hardware, encouraging Twitter usage no matter the handset model.

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