Microsoft’s $6.2 Billion Writedown Shows It’s Losing War With Google

The Daily Beast : Fighting for online advertising dominance with Google, Microsoft bought aQuantive in 2007—and wrote down almost the entire $6.3 billion purchase price Monday. Matthew Zeitlin on Microsoft’s next field of battle.

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searchbuzz2318d ago

Advertising is changing a lot these days, but with Adwords and Adsense it is hard to compete. People commonly go from AdSense straight to BuySellAds.