Tech Trader Daily:"Morgan Stanley’s Masahiro Ono today cut his rating on the ordinary shares of Sony (6758JP) to Equal Weight from Overweight, and cut his price target to ¥1,200 from ¥1,800, arguing that while the shares are cheap, assigning almost no value to the electronics business, nevertheless there is a lack of catalysts and too much uncertainty about what kind of restructuring may be in store."
Sony's preorder routine is slightly different this time around.
With BMW, Sony Honda and Ram revealing EV plans, cars dominated CES 2023
According to a recent statement by Sony, it has sold out around 25 million PlayStation 5 consoles.
If I were them, I'd just jump to budget TV's for the time being. Look at a Wal-Mart, people don't care about quality right now, just the fact this tv over here is really dirt cheap.
When the economy comes back, they can go back to high quality. Till then, create a sub-division, sell dirt cheap TV's, compete with everyone else.
They should cut 95% of their TV production, just focus on the high end TV niche. $5,000 and up, Sony's name still means something to that market. Concentrate on gaming, imaging, financial services and medical devices, scrap everything else.
Do it Kaz
Scrap everything but one TV model. High end Bravias that are sold at a big profit.
they should scrap almost all of it, forget the range of like 35 tv's where none are selling, just make 3, a mid-low range tv, a higher quality smart tv ("d only) and then a 3d version of the higher quality one.... plus the ultra hi def ones for medical uses in operations, then just go for the gaming, phones and services side of stuff; push you're camera's devision and mp3 players into the pone side off stuff and maybe make 1 camera lol and stuff for the movie industry with filming; also use the licenses you own games like spiderman should be sony exclusive as you onw the ip; even if you sub let the games rights to activision; same for 007 lol
actually if Sony did streamline down to one model or one line of TV they would loose their test market for new tech. Typically they sprinkle several lower end TV lines with new features as a way to see what features people respond to and how they respond them.