730°

Why is Sony’s mobile business in the red?

If you had a read of our “state of the industry” piece last week, you will probably have noticed that Sony was missing from a few of the charts in key regions. Not only that, but the company posted a $1.7 billion loss recently, led by poor smartphone sales.

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androidauthority.com
SilentNegotiator3494d ago

What? Are you expecting a company with several profitable divisions to just disappear? Insurance, finance, movies, music, games...they might scale back or sell off unprofitable divisions (like their phones, TVs, etc), but they're not going "bye bye" any time soon.

Devil-X3494d ago

What I meant was only relevant to their smartphone division. I know they are not going to just disappear like that and neither I expect that. I use a lot of Sony products myself.

Speed-Racer3494d ago

@Devil-X - What are you saying though? Because you haven't really made any compelling points to back your original statement.

miyamoto3494d ago (Edited 3494d ago )

I will buy a "PlayStation Phone" brand in a heart beat!

Why is Sony not seeing the power and potential of the PlayStation brand on their other products?

ironfist923494d ago

Sony should solely focus on their gaming division, and cut their losses with failing devices like their phone and television divisions.

3494d ago Replies(3)
hkgamer3494d ago

it be quite sad if sony cuts their mobile division. i mean it hasnt been that long since they bought it from ericsson right?

my last few phones have been sony and i have been loving the stylish look of these phones. im hoping they carry on producing these.

on next topic, i think sony motion pictures makes money and spiderman helps them make more money everytime they release one.

Mr_cheese3494d ago

I do not think that closing them is the key, I think they need to reassess their aims with those departments though. I believe the key would be to integrate everything together. For example,

The Sony TV's should come with Playstation's built into them, and I know they are doing it with the PS NOW service, but I mean so you can pop a disk into it. Then they should go further with it all, if you own a Sony product and want to purchase some music, you get discounts on Sony labels if you use their product to purchase. Sony films, you can rent or purchase a week earlier.

They have an abundance of products. They need to clean them out and narrow it down to the best sellers and work on improving those with new features. The phones should have deeper integration with the computers, consoles, portables.

princejb1343494d ago

Sony phones quality are amazing. Is just their not the hot phone right now to have like a samsung and apple phone.
They should also get ready of their android skin and just add stock

Speed-Racer3494d ago

This!

They would do so well to better streamline updates if they kept a stock layout. I am buying the Z3C when it comes out. Never owned a Sammy in my life and their products just aren't up to par for me to switch over.

pompous3494d ago

Yeah it's sad because their smartphones are top of the line and sit at the the top of best smartphones out with a small select few. Yeah because Sony doesn't have a profitable movie business or music business or other ventures that people have no clue about./s

+ Show (2) more repliesLast reply 3494d ago
kaozgamer3494d ago

sad to hear because they make some decent mobiles

turab3494d ago

I dont want to see Xperia go away. they are realy one of the best androids now if not the best.

hkgamer3494d ago

wouldnt say that. but it would br a sad day if my next phone wasnt an xperia.mi just love the style of sony phones.

pompous3494d ago

They are some of the best out. There is a small group of the best out and Sony is in that category. Their phone got so much better after buying out Ericsson's shares. My Sony phone from 2011 still has a higher res screen and higher ppi than the brand new iphone 6. Back then when the iphone5 came out it had far more features than that phone and it can out about a few months earlier.

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