Engadget - This isn't the easiest time to be an AMD fan. The company's eight-core FX-8150 desktop chip was widely panned on the review circuit, and then NVIDIA's GTX 680 graphics card ran off with Radeon HD's thunder. Even when you look at notebook processors, where AMD has long excelled with its Fusion APUs, the hype wars currently favor Ultrabooks and Ivy Bridge. Affection for the gamers' brand and its ATI back-story may make this stuff uncomfortable, but the predicament is already starting to mess with AMD's balance sheet. Which raises the obvious question: what's to be done?