“New” Roku HD Lands On Retail Shelves

Zatz Not Funny - Just last month we reported that a new “Roku HD” SKU had hit the FCC, and today I found it nestled amongst the Roku 2 XD and XS models. As the lowest priced Roku to grace store shelves ($60), I’m sure casual shoppers on a budget seeking to fulfill their Netflix or Pandora needs will be quite satisfied with the 720p streamer. However, folks in the know may be slightly baffled with Roku’s branding… as they’re simultaniously pitching this new “Roku HD” at the same time they’re offering the similar “Roku 2 HD” online… for the same price.

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