Pocket-Lint: Hasselblad, the Swedish-based camera company that you've probably heard of but whose camera you are unlikely to have owned, announced in 2010 a partnership with Ferrari to create a limited-edition Hasselblad Ferrari H4D digital medium format camera.
Eighteen months later and Pocket-lint has finally tracked down the limited-edition version of the company's camera at the new Harrods Tech Store in Knightsbridge - persistent, we know.