All Channels

Why Companies Should Think Twice Before Hyping Products

The Daily Beast:
Businesses that describe their products in superlatives are taking note of a March small-claims court ruling in Simi Valley, Calif. Matt Spaccarelli, an unemployed truck driver and student, sued cellular giant AT&T for slowing down the “unlimited” data plan for his iPhone, asking the court for $10,000 in damages. Although he was awarded a modest $850, he set a precedent that may make companies think twice before hyping their products.

Read Full Story >>
The story is too old to be commented.