Marketing is the next big money sector in technology

Gigaom: “By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group

For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We are at the very beginning of this wave, but this fundamental shift will create several multi-billion dollar winners. And a set of technology companies will emerge as the marketing equivalents of Salesforce and SAP.

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