What Do Your Apps Say About You?

The Wall Street Journal Blog:

"Marketers are tracking smartphone users through "apps" - games and other software on their phones. Some apps collect information including location, unique serial-number-like identifiers for the phone, and personal details such as age and sex. Apps routinely send the information to marketing companies that use it to compile dossiers on phone users. "

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C_Menz2416d ago

It's alarming to see how much of your data is gathered from your phone and used by others. Even if an app doesn't seem like it would collect data it still holds the potential too, and this article really paints a good picture of what ones do.