Pocket-Lint: Pentax fans rejoice! You now have a compact system camera in your armoury. Actually, you can strike the "compact" part straight away, because this mirrorless camera, designed by Marc Newson, is anything but compact.
When asked why there was no inclusion of a viewfinder - which would have essentially made this a DSLR - Marc Newson responding that Pentax hadn't asked for it in the brief. So what we have in the Pentax K-01 is a design-led hybrid camera of sorts. The innards and the bulk of a DSLR, but without the mirror box.