GigaOM: Here’s a good primer on how Apple’s initial product design and conception works.

Apple Insider has a great account of former iPhone marketing manager Bob Borchers talking to students at an unnamed California school recently. He explains how his former boss, Steve Jobs, originally approached the iPhone team with the challenge of building a device that to date has sold 183 million units in less than five years. (Apple, Culture, Gadgets, iPhone, Phones, Services, Toys)