New Rising Media writes,

"“We offer a much better user experience than Lovefilm,” said Reed Hastings, chief executive of Netflix, upon the launch of the typically-US rental streaming service in the UK earlier this month. “[We have] HD video streams, we are on more platforms, such as Nintendo Wii, and we have a broader content offering.” With just a couple of publicity-sodden sentences, Hastings’ intentions were blindingly obvious: he had kick-started the bid to become the UK’s biggest film and TV on-demand service, looking to overthrow the Amazon-owned Lovefilm on its own turf..." (LOVEFiLM, Netflix, Services, Video, Web)