NRM: "Despite surging in popularity throughout 2011 – a year that included Amazon announcing we would be seeing an array of new models, including a quite impressive tablet, the Kindle Fire – Amazon’s Kindle e-book reader has topped an online discount website’s survey revealing last Christmas’ most ‘unused’ gifts. This comes after it was announced in late-2011 that Kindle sales were expected to be around the 5 million mark for the year."
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I bought my Mother a Kindle 2 years ago for Christmas. At first she didn't really "get it" or use it that much. Then towards this past summer she finally made the switch and loves it.
She can "rent" a book for free every month since she is on my Prime account and loan books between her and her friends which is a cool option. Ever since she hasn't touched a paper book.
The biggest obstacle is getting someone who is used to a book to realize that a Kindle might be an easier/cheaper option for them.
Unused? How dumb are people to not use these magical devices?
OMG I love my Kindle so much. If people aren't using them, they need to get their heads checked.