Roger Cheng, CNET:
"Nike today introduced its FuelBand wristband device, which is designed to measure a person's daily movement and drive the athletic gear company further into the technology world.
The FuelBand is designed to provide users with the time, the number of steps taken in a day, and calories burned. But the main selling point is a newly created fitness metric called NikeFuel, which is based off the rate of oxygen consumption and motion. The wristband will retail for $149, and is available on February 22 in the U.S., May 1 in the U.K., and the rest of the world in the fall."
Lazy shoppers rejoice! You'll soon be able to measure your feet from the comfort of your own home using Nike's app thanks to Nike Fit.
Nike's $350 self-lacing shoes are heading to market, and now, Nike is revealing an app that goes with the shoes for tying purposes.
Bro, I ain't bending over to touch my shoes if I can just use my phone.
Just imagine future sex scenes in movies where your phone loses battery life and you have to hop in bed with your fully laced shoes with that hot woman you just met because you can't unlace them. Just let this comedy gold (??) happen.
while the price is steep, there are people who have trouble bending over to tie their shoes. Elderly people for instance. My dad buys shoes with velcro straps now because it's hard for him to tie shoes. Overweight people as well....and I hope people don't start with the, "Well they should get in shape", because that's besides the point. Some people with back injuries or disabilities can have a really hard time bending over.
That said, there's an app for everything nowadays. Even my oven has an app, which seems pointless, since i still have to walk to it to put food in, and take it out. I saw a blender with an app in the store. Seems like Bill Gates wasn't really that off base when he said that if a toaster had a computer, he wanted it to run windows. People laughed at the absurdity of having computers on commonplace items that don't really need them, but look where we are today....there are toasters with apps.
AR promotion involving SNKRS app and David Chang's Momofuku restaurant is launched by Nike.
It's been proven to help sell so not a big surprise we'll see more big companies utilizing AR.
