NRM: "So the Head of design at Android, Matias Duarte, officially unveiled the Android design guide via a live Q&A session on The Verge: a set of in-depth guidelines for app developers and OEMs alike to keep within sync of the design language in Ice Cream Sandwich. Instantly, this is already a much better direction, with an aim of ecosystem defragmentation in mind; but then we began to think of what we thought to be the failings of Android phones we have owned in the past."
I agree with most of that touchwiz,sense and the others get in the way of the beauty that is ICS.