New Rising Media: "So why did that random person add you as a friend on Facebook? Or worse yet, what possible reason could that guy who's been your friend for months just remove you from his friend list without the blink of an eye? It's a "tough time" (in quote marks because it actually isn't) for anyone to be de-friended, which William Shatner has helped the world through. But the question still stands: why? Thats what NM Incite has answered in newly conducted research."