Apple beating Google and RIM in mobile loyalty

Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research firm GfK showed.

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google's Android said they would stick with phones using the same software.

Only 48 percent of people using Research In Motion's cellphones said they would stay loyal to their Blackberrys, the study showed.

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