Tablet Wars: Why Amazon Doesn’t Scare Apple (and B&N Scares No One)

Ever since Amazon unveiled its 7-inch Kindle Fire tablet in September, a lingering phrase has been attached to the low-cost, high-profile device: ”the iPad’s first true Android competitor.”

The Fire has the potential to be the first Android-based tablet to give Apple the chills. Amazon’s digital storefront alone should provoke concern.

But, no, Apple isn’t fazed. Barclays analyst Ben Reitzes recently met with Apple’s Tim Cook (CEO) and Peter Oppenheimer (CFO), both of whom have a more pessimistic view of the Amazon Fire’s future.

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