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AppleCare+ debuts for $99, offers to cover accidental damage in addition to the standard fare

Engadget - Once upon a time, the AppleCare Protection Plan was a service provided by Cupertino to extend out the life of your iPhone warranty for an extra year and enable Apple reps to help with additional customer service concerns. It still offers all of that, but now a Plus has been added to the title. The new plan was revealed as the cloak over the Apple Store lifted after today's keynote, with the boxes shipping out the same day as the iPhone 4S.

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