Memo to media: A Facebook app is not innovation

Gigaom: There’s been a lot of attention paid recently to the new “social reading” apps that were launched by a number of publishers and content companies — including The Washington Post and The Guardian — at Facebook’s f8 developer conference. Some of that has focused on the “frictionless sharing” that these apps enable, where all of a reader’s activity from the app is shared through the social network, and we’ve pointed out the risks of putting so many eggs into a basket controlled by a large platform owner. But there’s another aspect of these launches that’s troubling, and that’s the pride so many publishers seem to take in having produced a Facebook app, as though it’s the pinnacle of media innovation.

The story is too old to be commented.