Which? Convo's Patrick Steen: If I asked you to think of a modern British technology brand, I expect you’d struggle. America and Japan are at the top of the tech tree, with brands like Apple grabbing Britons’ hearts more than anything home-grown.
sad times we're in. sad, sad times.
Why so sad/
apple is huge everywhere, with good reason. they make great products people want.
I think it's more than that - it's a mystic about Apple. They create hype by being secretive. They don't shout about things - Jobs just goes on the stage and says 'And another thing...' then announces a new product. It's self-perpetuating hype
that makes sense.
I also think the look they have to their hardware is a good selling point. I think everyone will agree that the solid aluminum case of a macbook looks sexy. If they made a "PC" with a pure aluminum case then I would buy it right away.
Interesting top three: Apple, Sony, Microsoft. In the most important brands overall, Apple comes top, followed by Sony, then M&S, Tesco, Cadbury and then Microsoft.
That's because whenever a company comes close to them in Europe they just sue them.
I think Apple are just a fad.
They have been around for more then 35 years. They are no fad.
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