Mysterious tablet company TabCo kept the tech world guessing after a series of successful viral video campaigns promised that they would reinvent the Tablet wheel. While having planes write "Forget the fruit" on the sky outside Apple's WWDC conference didn't tell us a lot about the company, it did at least show that they must have a decent level of financial backing. Now, finally, during a web conference, all has been revealed.
SlashGear: Tragicomic tablet firm Fusion Garage has lost its PR company, frozen sales of its Grid10 slate and has left pre-order customers waiting for their purchases for months, in what looks like it could be the company’s final gasp. After significant downtime over the weekend, Fusion Garage’s site and online store now merely says “We are running out of stock” when trying to place a new order; meanwhile, the firm’s PR agency has dumped them over zero communication with existing customers.
Engadget - How to differentiate your tablet in an already severely overcrowded marketplace? Well, you could simply launch the best device out there -- or you could embark on a mystery campaign, answering a curious populace with cagey responses.
It's tough out there playing second (or third... or tenth) fiddle. Just ask Fusion Garage. Similar to the path we saw Celio's REDFLY take, Litl's Webbook is slowly (but surely, we're afraid) creeping towards complete and utter irrelevance, boasting a design that's too niche to gain traction in the mainstream, a hardware lineup that's too last year and a price that's still far higher than some of the more reputable netbooks on the market today. After just six short months on the market, the company's easel-styled laptop has fallen from $699 to $399, but during that same window of time, Intel has launched all new Atoms, tablet PCs have begun their assimilation on Planet Earth and HP has purchased Palm.
In creating a viable iPad rival. Although, I can't say I'm a fan of Bing integration.