Either Intel is utterly insane, or utterly brilliant in hiring on the imaginative minds of science-fiction writers to push technology into a new era.
To be honest, the fact that Intel is hiring science-fiction writers to help shape its future technologies makes sense. Why? Because ultimately Intel is about making money, and to do that it must sell technologies to demanding consumers. Demanding people. So while it's meeting the physical needs of today, it also needs guidance for the demands of tomorrow. This is where science-fiction writers come in.