What media companies can learn from the book industry

Gigaom - We’ve written a lot at GigaOM about the evolution of — and disruption of — the book-publishing industry, from the rise of self-publishing phenomenons like Amanda Hocking to the launch of new e-book ventures like Harry Potter author J.K. Rowling’s new Pottermore site. But the forces that are driving the disruption in traditional book publishing are the same as those affecting virtually every other publishing-based business.

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