If you’re doing social media and you don’t have a strong tech background, it’s time to embrace your inner geek. Shrug off the last vestiges of your reluctance, get a book on the TCP/IP stack, learn how to say “Hello World” in Ruby or Python, learn how to hack a WordPress plugin with PHP. These are not bonus skills in today’s social media world.
Airlines, Air France, KLM, and Ryanair no longer offer customer service support using Twitter's direct message functionality.
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Elon Musk has recently declared that Twitter is going to roll out the latest changes to its user interface in order to give a better experience to users.
It's important to have some technical knowledge. When looking at strategies you can then think, know about what is possible.
a bit of knowledge is always useful :) no harm to know more than the average person :)
Being a techie is mandatory in today's life in my opinion. Technology is all around us and we just can't ignore it.
It's not mandatory.. it's just people should know stuff about these things these days.