Vodafone has reported that they are recieving huge profits due to the growing demand in smartphones still growing. Android devices are growing stronger and stronger and are seeing more of a growth than Apple devices, however Apple is still the highest valued brand. Google Versus Apple continues, but on a completely different level from previous years.
The smartphones are being purchased so much because users are enjoying the ability to use Applications, or better known as Apps on these devices. These can range from games to music streaming services such as Spotify to office writing tools.