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Gameloft on Xperia Play, Emerging Markets and The Rise of Mobile Gaming

PlayStation LifeStyle writes: After talking to Gameloft’s Digital Marketing and Community Manager, Callum Rowley on the day of the Xperia PLAY’s European launch, we caught up with the publisher’s Managing Director, Julian Stocker to find out not only how successful the company has been with the platform, but about the importance of developing for “the next big thing”, and why traditional publishers have been so slow to adapt to digital distribution.

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