How NY Times Paywall Could Turn Out to Be a Success

WIRED: "There’s one aspect of The New York Times paywall that hasn’t got as much attention as it deserves — and that’s the idea that the NYT will be able to charge higher CPMs for ads behind the paywall than it currently gets for ads on a free site. Gordon Crovitz, the former publisher of the Wall Street Journal who now has a paywall product of his own, points out that if people pay for a subscription, that’s an excellent indicator of the “engagement” that advertisers and agencies are looking for."

The story is too old to be commented.