2011: A Big Year for Big Data

Gigaom - During the 2011 NFL playoff TV broadcasts, amid commercials featuring Anheuser-Busch Clydesdales and auto-racing driver Danica Patrick, one ad features an IBM researcher talking about data analytics. While NFL TV broadcasts may seem an unusual forum for a discussion of data analytics, information management and analysis play an important role in professional sports. Or to put it plainly, big data has officially gone global.

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