When NVIDIA released the GTX 460 graphics cards back in July of 2010 it addressed this same price segment that was left virtually untouched by AMD's Radeon series. Since then the GTX 460 has been the "go to" graphics cards for many of our readers and editors and anytime someone asks "Which GPU should I get?" it was almost a default answer to recommend it. It offered a nearly perfect balance of performance, efficiency and price and it wasn't until months later and several price drops by AMD that the battle really evened out with the release of the HD 6000 series.
NVIDIA is hoping to do the same thing today with the release of the GeForce GTX 560 Ti - yes the Titanium branding is making a comeback.