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2011 Prediction: This Will Be the Year of Cord Cutting

Gigaom: Cord cutting was on everyone’s mind in 2010, dominating the talk at industry events like our own NewTeeVee Live conference in November. However, we’re the first ones to admit that it’s not exactly mainstream yet. Close to 90 percent of U.S. households still subscribe to pay TV in one form or another. We saw the pendulum swing for the first time in 2010, with pay TV subscription numbers declining for the first time ever in Q2, only to be followed by another decline in Q3.

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