If an App Is Your Content Strategy, You Are Doomed

Gigaom: When the iPad first arrived on the scene, many newspaper and magazine publishers seemed to see it as a digital savior that would restore their fortunes and allow them to withstand the whole “information wants to be free” aspect of the Internet. After an initial flurry of interest, however, the enthusiasm of readers seems to be waning, according to some recent numbers which show that sales of many magazine apps have been slipping. Hopefully some publishers are starting to realize that simply having an iPad app doesn’t qualify as a digital content strategy.

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