The iPad started shipping in April, and since then it has basically had the tablet market to itself. Literally, in the six months after the iPad’s release, it didn’t have a single direct competitor. Dell launched the Streak shortly after the iPad, but the Streak was a 5” unit that was significantly smaller than the iPad. In the 7-11” tablet market, Apple has been the only real player.
But that all changed when Samsung launched its 7” Galaxy Tab last month. It’s available for $599 off contract on all four major American carriers and US Cellular ($399 on a two year contract with Sprint or US Cellular, $349 for T-Mobile), with a $499 WiFi-only model on the way. If those pricepoints sound familiar, it’s because the unsubsidized prices are right on top of the 16GB iPad. I’m betting that’s not coincidental; it’s pretty clear what Samsung was targeting when they priced the Tab.