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Singel-Minded: How Facebook Could Beat Google to Win the Net

Wired: ANALYSIS — In 1993, The New Yorker ran a famous cartoon with two dogs near a computer, with one mutt telling the other “On the Internet, nobody knows you are a dog.”

Oh, how times have changed.

In the Facebook internet, everyone knows exactly what breed of dog you are.

That was Facebook’s real trick — convincing the world to identify themselves online. They pulled that off by giving net users a place to share photos and pithy updates, when the real purpose of Facebook, it turns out, is to layer identity over the fabric of the web.

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