ISP: Technology seems to run our lives. Whether it's Google, Apple or Microsoft, there are at least a handful of pieces of technology that we use everyday.
How do does Amazon get us to buy their Kindle reader? How does Apple make some of us buy a new iPhone every year, even when we don't want it? Well, a good part of that is strong marketing and advertising. We have all seen that commercial that makes us say, "I want that; I totally want that right now."