Hulu preparing for $300M IPO to hold ground against Netflix and company?

Venture Beat writes: "Broadcast content streaming site Hulu may be preparing for an IPO to raise as much as $300 million with Morgan Stanley as the primary underwriter, according to a report from Reuters.

The additional funding could be used to pay for new content sources like deals with broadcast networks. Google and Apple are entering the living room with Google TV and the revamped Apple TV. They’ll both features movie and show rentals. And Netflix is already a heavy-hitter in the streaming video marketplace. So it’s becoming a bit of a crowded market for streaming premium content."

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