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Google's new VP8-based image format could replace JPEG

Ars Technica: "In an effort to speed up page loading, Google has introduced an experimental new image format called WebP. The format is intended to reduce the file size of lossy images without compromising the quality. Google's tests, which involved converting a million images, show that the format delivers an average reduction in file size of 39 percent."

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arstechnica.com
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