Twitter To Serve Targeted Promoted Tweets Based On Who You Follow

TechCrunch: "At Ad:tech in London today, Twitter product manager Shiva Rajaraman announced an interesting new update to its Promoted Tweets advertising offering. Promoted Tweets, which launched last April, allows advertisers to purchase keywords and select tweets that will appear on top of Twitter Search results for the bought terms. Rajaraman said today that Twitter now allow advertisers to serve Promoted Tweets based on the people and brands Twitter users are following."

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