Nielsen survey shows high interest in 3DTV, low interest in paying for it right now

Engadget: This year's hot new feature in HDTVs is 3D, but just as fast as the products have rolled out, complaints have come in the form of comments and editorials, citing the glasses, dearth of content and lack of interoperability between different manufacturer's TVs and glasses. Nielsen and the Cable & Television Association for Marketing have completed what they claim is the first comprehensive study including exposure to 3DTV content with qualitative focus groups and a quantitative study.

Read Full Story >>
The story is too old to be commented.