PC Mag: Immediately after the iPad came out, I went out and bought four. I have one for myself and three for my senior staff members. They have become part of a living lab within our internal research environment. I use my daily and challenged my staff to do the same. I asked them to give me a weekly update on how they used it, what they like and disliked about it, and how it affected their digital lifestyles. The breakdown from a gender standpoint was two men and two women.