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iRex reborn as IRX Innovations on September 1

Electronista: Less than two months after declaring bankruptcy, e-book reader maker iRex has apparently secured new funding and will return to market as IRX Innovations on September 1. This time, however, the company will focus on business and enterprise markets and skip the consumer market altogether. With its high-priced DR800 and DR1000 before, it failed to reach many customers while sold at Best Buy, as it was eclipsed by the more affordable devices from Amazon, Barnes & Noble and Sony.

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