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How Amazon Just Trumped Apple and iBooks in the eBook Wars

Techi: To the surprise of almost no-one, Amazon updated the Kindle recently. It’s thinner, more sleek looking – and, most importantly, cheaper.

Way cheaper. In fact, the $139 Wi-Fi only model is almost a third the price of the original Kindle. And rather than that model’s, shall we say, unattractive design, this new Kindle looks pretty damn nice. So, fine. It’s cheaper. It’s sexier. No big deal, right?

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