When Twitter first strolled into the world of commerce with EarlyBird. I yawned. Two-for-one tickets to the “Sorcerer’s Apprentice?” Pass. A 32″ Vizio HDTV from Target for $349.99? Oh boy! Except now it’s on sale for $359.99, a staggering difference of $10. Exasperated sigh. That’s not even enough to buy a ticket to see Nicolas Cage’s latest flop at my local theater.